A collateral survey report
found that 79% of technology buyers found case studies to be moderately
to extremely influential in their final purchasing decision.1
A substantial 38% found them to be extremely to very influential
Moreover, decision-makers read
case studies (59% small business, 82% enterprise) throughout the sales cycle.2
an effective marcom strategy includes case studies in its mix. Many
companies make them readily available on their website knowing that many
prospects search for them during the pre-sales and early-sales cycle
segments. And salespeople leverage case studies throughout the sales
The reason case studies are so influential is because
your prospects are people too. They've been burned. So they want to know
that your company can cost-effectively solve their problems. The use of
no-nonsense, metrics-rich, no-marketing-fluff case studies, help you
bridge the gap between skepticism and putting you on the short list.Why Write Concepts?
certain that you're a busy person and that you have better things to do
than hold a writer's hand. That's where my experience comes in. I take
your handoff and give you back a polished case study
But a persuasive case study doesn't just happen. It requires the collection of relevant, rubber-meets-the road content.
that's where I excel. I get your customers to share just-the-facts
metrics. Believable quotes. And stories that leave your readers nodding
their heads as they write an email to your sales rep with the magic
words "tell me more."
My interviewing skills--learned and honed courtesy of the U.S. Army--set me apart. I even wrote an interview guide
that shows you how to capture content to earn your company credibility, trust, prospects and customers.How do I learn more?
Send me an email
or call me at 303-255-4944.
If you already create case studies, I can give you a fresh perspective.
If you're creating a case study program, I can help you successfully implement it.