A collateral survey report, found that 79% of technology buyers found case studies to be moderately to extremely influential in their final purchasing decision.¹ A substantial 38% found them to be extremely to very influential.


Moreover, decision-makers read case studies (59% small business, 82% enterprise) throughout the sales cycle.²

Thus, an effective marcom strategy includes case studies in its mix. Many companies make them readily available on their website knowing that many prospects search for them during the pre-sales and early-sales cycle segments. And salespeople leverage case studies throughout the sales process.

The reason case studies are so influential is because your prospects are people too. They've been burned. So they want to know that your company can cost-effectively solve their problems. The use of no-nonsense, metrics-rich, no-marketing-fluff case studies, help you bridge the gap between skepticism and putting you on the short list.

Why Write Concepts?
I'm certain that you're a busy person and that you have better things to do than hold a writer's hand. That's where my experience comes in. I take your handoff and give you back a polished case study.

But a persuasive case study doesn't just happen. It requires the collection of relevant, rubber-meets-the road content.

And that's where I excel. I get your customers to share just-the-facts metrics. Believable quotes. And stories that leave your readers nodding their heads as they write an email to your sales rep with the magic words "tell me more."

My interviewing skills--learned and honed courtesy of the U.S. Army--set me apart. I even wrote an interview guide that shows you how to capture content to earn your company credibility, trust, prospects and customers.

How do I learn more?
Send me an email or call me at 303-255-4944.

If you already create case studies, I can give you a fresh perspective.
If you're creating a case study program, I can help you successfully implement it.