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Apply these proven techniques for predictable results

Seven Tips To Get The Most Value Out Of Your Case Studies

When you optimize the use of your case study content, you look really good. Bosses will love the way you “amortize” the cost of a single case study across many deliverables. Repurpose it to create many different communications and distribute it across many channels. This article includes distribution sources you may not have considered.

Five Tips to Find a PR Superstar Who Gets Your Company in Front of Prospects

A cracker-jack PR professional can take your visibility to a new level. While a mediocre one will eat up precious budget dollars that were meant to get you noticed. This article details the key elements to look for in a performing PR asset to your enterprise. 

Interview Primer for Marketing and PR Professionals: 10 information-gathering tips to put the siZZle in your communications

Drawing upon my training as a U.S. Army interrogator combined with years of marcom experience, this primer lays the foundation for collecting great content. You’ll quickly learn how to get the quotes, metrics and stories that set your communications apart from your peers.

Must-read articles by others

Issue One: How Technology Marketers Meet Buyers’ Appetite for Content, KnowledgeStorm & Marketing Sherpa
http://www.knowledgestorm.com/search/viewabstract/87939?pos=1&referer=SEARCH_RESULTS&trkpg=search_results_abstract
This survey of thousands of technology buyers is a valuable resource for technology marketers. It details how tech buyers access info on products/services, what content they value (hint: well-written & relevant) and what deliverables they find most persuasive (white papers & case studies). This is well worth signing up for, and it’s free.

For those who don’t like signing up for things, here’s my summary.