Write Concepts Inc. creates tactical communications to increase your revenues and prestige. With nearly a decade of professional copywriting experience behind me, you can count on receiving agency-grade content.

B2B Writing Experience

I sharpened my B2B communications skills as a marcom manager at Carrier Access Corporation. This telecom equipment manufacturer had carved out a highly successful niche with a break-out product.

That’s where I learned first-hand that B2B copy is very different from B2C sales. None of their customers were going to pick up a pricy multiplexer on impulse along with their milk at a grocery checkout counter.

And while the fundamentals of copywriting often hold true for both audiences—say when crafting a catchy headline—B2B prospects define “catchy” differently.

It’s those differences that guide my B2B writing. As you know, your B2B prospects tend to be sophisticated. Fluff and puff plays well for iPod buyers. But I’ve found that business consumers hate that approach.

As you know, their multi-step purchasing process is also more involved. And it requires the nod from a whole gaggle of decision makers and influencers. As a result, quite a bit has to happen—in sequence—before the purchase is made.

Your sales force knows this. And the communications tools and content they use are most effective when they reflect these realities. In harmony with the way your customers buy from you.

Technology Expertise

A major goal of your marketing communications—sales staff, presentations, copywriting—is to establish rapport with your target audiences. So that they’ll be receptive to your messages, and with a gentle nudge, act upon them.

When I lived in Germany, little did I know that the writing skills I honed earning my masters degree would serve me so well. My professors hated hype. Just like your technology prospects. My teachers wanted to read papers that were well written and organized. Content that was logical and persuasive in supporting an argument.

Today, I apply those very skills in writing copy for left-brained audiences. People who don’t like the consumer approach. And tend to dislike advertising in general.

Across the years I’ve been writing to persuade these people for telecom, storage and health care clients to name a few. So that when you open that word document, you see what a technology buyer would expect to read about your products and services.

That’s what I do best. Deliver content tailored to B2B technology audiences.

The Write Concepts Guarantee

      Good copy

    at a competitive price

    delivered on time

    by a reliable professional

    who makes your life easier

Contact Brad today, Chief Scribe, Write Concepts, Inc.

Ph: 303-255-4944; brad@writeconcepts.biz